Another neat thing about Kickstarter is how amazingly often projects get funded. If you look at the statistics, you’ll see that a whopping 50% of projects with video presentations get funded vs. the 30% without. Why this big difference? Well, Kickstarter is based on the idea that the backers are the final arbiter. A video, of course, is the closest the internet can get to looking someone in the eye. People are remarkably good at 'reading' another person, and a video is the best way to give them that opportunity.
We spent a good full day mid December filming content for our video which we are even now wrangling into a shape that's fit for light. Let me tell you, it is harder than I thought it would be. I normally consider myself a pretty confident and eloquent fellow, but in front of the lens, under the lights? Suddenly I found myself incapable of speaking in complete sentences. I have started to call the area immediately in front of the camera the “Zone of Incompetence.”
How we want to appear on screen.
How we actually appear 99% of the time.
I don’t know if I learned any hot tips for the camera shy, but remembering that you’re having a conversation with the camera helped a lot. Having someone behind the camera firing questions at you, prompting you for talking points was far more effective than reading from the script, too: people are also really good at knowing when you’re giving canned responses. I have a new found respect for actors, politicians, and just about anyone in the public eye. It isn’t easy. But the things most worth doing rarely are!